MENSTRUAL CYCLE AND SPORT: LOVABLE SUPPORTS THE GROWTH OF YOUNG WOMEN WITH A PROJECT RELATED TO WOMEN'S SOCCER
Our commitment to supporting the growth of young women continues with a new project called “From Teen 2 Woman,” which involves the world of women's sports.
Lovable has always been close to women, enhancing their beauty and uniqueness, and has always accompanied them through the various stages of their lives, ensuring comfort and support with all its product lines.
There is a particular moment in every woman's growth when her body changes, her period arrives, and with it, many other changes. Lovable supports this change and makes it as easy and natural as possible through a solution that allows you to live through your period naturally and without stress: period panties.
Period Panties Lovable are washable and reusable absorbent period panties that replace disposable products, offering leak-proof absorbency and maximum comfort during menstruation.
They are a practical solution for every day of your cycle and are even more revolutionary when playing sports, thanks to their prolonged absorbency, organic cotton in contact with intimate areas, and because they replace pads and tampons, which are often uncomfortable and annoying during sports.
LOVABLE PARTNER OF MONTEROSSO WOMEN'S SOCCER TEAM
This year, Lovable has chosen to support Polisportiva Monterosso in Bergamo, a women's soccer team playing in Serie C. With passion and commitment, the team supports the growth of girls in sport by promoting continuous improvement, respect, inclusion, and self-esteem, which are Lovable's core values.
Soccer is a team sport that embodies passion and empowerment, values that have always been part of Lovable's DNA.
For a girl, playing soccer, especially in a women's team, is a victory over stereotypes and great fun. With Lovable, the fun doesn't stop during your period. Lovable Period Panties are the ideal ally for feeling comfortable during your period, even when playing sports
Daniela Murelli - LOVABLE Business Director South.
The girls from the various teams of Polisportiva Monterosso in Bergamo are the stars of Lovable's new social media campaign, on air on TikTok.
The campaign consists of four videos that draw parallels between a crucial moment in the game and the menstrual cycle. Menstruation, like a penalty kick, is a challenge that everyone, teammates and opponents alike, can face with confidence, determination, and freedom, giving their best on the field, but also in life.
The partnership with Polisportiva Monterosso adds to previous activities carried out in 2023 as part of the ambitious “From Teen 2 Woman” project, which includes collaboration with SIPPS, the Italian Society of Preventive and Social Pediatrics.
In November 2023, Lovable collaborated with SIPPS on another project: “Chiedi a me” (Ask Me), which involves the creation of video content in which doctors themselves answer teenagers' most frequently asked questions and concerns on topics such as menstruation and sex education in general. It is a way to support the younger generation and their families.
