AN EXCLUSIVE PARTNERSHIP tailored to your preferences
Lovable is the lingerie brand that has been committed to inclusivity for over 60 years, offering garments with excellent fit, absolute comfort, and Italian style. Lovable understands that every body is unique and aims to offer everyone the right product to enhance their uniqueness with style and elegance.
Lovable enjoys widespread recognition in our country, where 9 out of 10 women are familiar with it. It also boasts high consumer penetration and offers performance and fit with the best value for money: today, 1 in 2 women in Italy buys Lovable. Since 1962, the year it was founded, Lovable has had inclusivity at its heart. Thanks to the use of a cup/size differentiation system for bras and the creation of garments with high technical content, Lovable is able to enhance the unique beauty of each and every body.
Thanks to its in-depth body expertise, Lovable has been able to extend its promise of high wearability and style to the heart of its success, well beyond bras. The Lovable portfolio includes several product categories—underwear, pajamas/homewear, swimwear/beachwear, hosiery, and knitwear—which have also been available for men since 2013 with the LVB line.
Today, the brand pursues the goal of making the world a more welcoming, livable, and inclusive place, including through the responsible production of underwear that makes everyone feel good.
We are proud to be ranked among the best companies worldwide in tackling climate change, with our inclusion in List A of CDP, a global non-profit organization that encourages companies and governments to reduce their greenhouse gas emissions, conserve water resources, and protect forests.
At the heart of the chain's customer relations is Club Lovable, a loyalty program with hundreds of thousands of members, with whom the brand is in constant dialogue to offer each consumer a personalized and relevant purchasing proposal, maximizing loyalty levels.
AN EXCLUSIVE PARTNERSHIP tailored to your skills.
For new openings:
Regulated by a 5-year contract, there are no entry fees or royalties.
Requirements include: an operating area of 100 square meters, at least 2 display windows, located in a major shopping center or on the main streets of cities with at least 60,000 inhabitants.
The proposal is designed to ensure franchisees a sustainable and long-lasting business. The company offers contractual conditions aimed at limiting economic risk and guarantees constant support with advice on finding a location, a turnkey project, personalized assistance with the initial investment, operational support for starting the store, and comprehensive assistance over time, including through ongoing training.
AFFILIATE SUPPORT SERVICES:
- ✔ We design and set up your new space
- ✔ We offer commercial consulting, visual merchandising, and sales techniques
- ✔ We provide you with the management IT system
- ✔ Every six months, we present the new collections and define the ideal assortment for your store
- ✔ We work with you to develop personalized payment methods to facilitate the start of management
- ✔ Customer service is one of our strengths, which is why the company periodically organizes, at its own expense, ongoing training programs for you and your staff (classroom training and on-the-job training)
CONTACT US
Would you like to become our affiliate?
Write to the following email address: info.consumatori@dim.com
