LOVABLE for
Follow the Pink
LOVABLE is taking part in the seventh edition of “Follow the Pink”, an initiative organised by the IEO-MONZINO ETS Foundation to support research into women’s cancers.
To celebrate Pink October, Lovable is renewing its commitment alongside the IEO-MONZINO ETS Foundation for the ‘Follow the Pink’ campaign, an initiative in support of research into women’s cancers at the European Institute of Oncology (IEO).
Now in its seventh year, this awareness-raising and fundraising campaign – which runs throughout the year but with a particular focus on Pink October – raises awareness of the importance of prevention and early diagnosis of women’s cancers, whilst supporting research into these conditions.
Breast cancer remains the most commonly diagnosed cancer in women in Italy, whilst gynaecological cancers – including endometrial, ovarian and cervical cancers – pose a significant challenge to women’s health. In this context, research plays a vital role in gaining a deeper understanding of the origins and progression of these diseases, identifying high-risk forms at an early stage, and developing increasingly effective and personalised treatments.*
Women have always been at the very heart of Lovable. The brand, a leader in the lingerie sector, is committed every day to celebrating the uniqueness of every woman through garments that combine comfort, elegance and innovation.
From bestsellers to new seasonal collections, Lovable offers lingerie and clothing designed to accompany women through every stage of their lives, with a style that blends sophistication and functionality. Delicate lace, ultra-soft microfibres, tailored details and versatile pieces such as bodysuits and tops are complemented by comfortable pyjamas for moments of relaxation and Period Panties, the lingerie revolution that guarantees comfort and confidence even during your period.
For the fourth consecutive year, Lovable is partnering with IEO-MONZINO ETS on the ‘Follow the Pink’ initiative, reaffirming its commitment to supporting prevention and research for women’s health through a donation towards research into women’s cancers and by raising awareness amongst its customers about the importance of prevention.
Following last year’s awareness-raising session for employees, this year’s project will directly involve staff at Lovable shops, offering our sales assistants the opportunity to take part in an important information and training session on prevention.
Now in its seventh year, this awareness-raising and fundraising campaign – which runs throughout the year but with a particular focus on Pink October – raises awareness of the importance of prevention and early diagnosis of women’s cancers, whilst supporting research into these conditions.
Breast cancer remains the most commonly diagnosed cancer in women in Italy, whilst gynaecological cancers – including endometrial, ovarian and cervical cancers – pose a significant challenge to women’s health. In this context, research plays a vital role in gaining a deeper understanding of the origins and progression of these diseases, identifying high-risk forms at an early stage, and developing increasingly effective and personalised treatments.*
Women have always been at the very heart of Lovable. The brand, a leader in the lingerie sector, is committed every day to celebrating the uniqueness of every woman through garments that combine comfort, elegance and innovation.
From bestsellers to new seasonal collections, Lovable offers lingerie and clothing designed to accompany women through every stage of their lives, with a style that blends sophistication and functionality. Delicate lace, ultra-soft microfibres, tailored details and versatile pieces such as bodysuits and tops are complemented by comfortable pyjamas for moments of relaxation and Period Panties, the lingerie revolution that guarantees comfort and confidence even during your period.
For the fourth consecutive year, Lovable is partnering with IEO-MONZINO ETS on the ‘Follow the Pink’ initiative, reaffirming its commitment to supporting prevention and research for women’s health through a donation towards research into women’s cancers and by raising awareness amongst its customers about the importance of prevention.
Following last year’s awareness-raising session for employees, this year’s project will directly involve staff at Lovable shops, offering our sales assistants the opportunity to take part in an important information and training session on prevention.
Le donne sono da sempre il cuore pulsante di Lovable. Il brand, leader nel settore dell’abbigliamento intimo, si impegna ogni giorno a valorizzare l’unicità di ogni donna, attraverso capi che uniscono comfort, eleganza e innovazione.
Dai best seller alle nuove collezioni stagionali, Lovable propone intimo e abbigliamento pensati per accompagnare le donne in ogni fase della loro vita, con uno stile che unisce raffinatezza e funzionalità. Pizzi delicati, microfibre impalpabili, dettagli sartoriali e capi versatili come body e maglie, si affiancano a pigiami confortevoli per i momenti di relax e alle Period Panties, la rivoluzione intima che garantisce comfort e sicurezza anche nei giorni del ciclo.
Per il quarto anno consecutivo, Lovable affianca IEO-MONZINO ETS nell’iniziativa Follow the Pink, confermando il proprio impegno a sostegno della prevenzione e della ricerca per la salute delle donne con una donazione a favore della ricerca sui tumori femminili e sensibilizzando le proprie clienti sull’importanza della prevenzione.
Dopo l’incontro di sensibilizzazione rivolto ai dipendenti nella scorsa edizione, quest’anno il progetto coinvolgerà direttamente il personale dei negozi Lovable, offrendo la possibilità alle nostre addette vendita di partecipare a un’importante occasione di informazione e formazione sui temi della prevenzione.
Dai best seller alle nuove collezioni stagionali, Lovable propone intimo e abbigliamento pensati per accompagnare le donne in ogni fase della loro vita, con uno stile che unisce raffinatezza e funzionalità. Pizzi delicati, microfibre impalpabili, dettagli sartoriali e capi versatili come body e maglie, si affiancano a pigiami confortevoli per i momenti di relax e alle Period Panties, la rivoluzione intima che garantisce comfort e sicurezza anche nei giorni del ciclo.
Per il quarto anno consecutivo, Lovable affianca IEO-MONZINO ETS nell’iniziativa Follow the Pink, confermando il proprio impegno a sostegno della prevenzione e della ricerca per la salute delle donne con una donazione a favore della ricerca sui tumori femminili e sensibilizzando le proprie clienti sull’importanza della prevenzione.
Dopo l’incontro di sensibilizzazione rivolto ai dipendenti nella scorsa edizione, quest’anno il progetto coinvolgerà direttamente il personale dei negozi Lovable, offrendo la possibilità alle nostre addette vendita di partecipare a un’importante occasione di informazione e formazione sui temi della prevenzione.
* Press release from the IEO-MONZINO ETS Foundation.
Lovable supports the Foundation’s projects as part of the ‘Follow the Pink’ initiative in aid of the IEO’s research into women’s cancers
The ultimate beneficiary of the donation is the IEO-MONZINO ETS Foundation.
The Foundation is a non-profit organisation that raises funds to contribute to training and the development of experimental clinical research.
In particular, the Foundation works to promote:
• the dissemination of knowledge regarding the causes, prevention and treatments of oncological and cardiovascular diseases, including through the conduct of biomedical and healthcare research, either directly or through third parties;
• the provision of care and physical and psychological rehabilitation for people affected by cancer and cardiovascular diseases, including through the donation of material goods both to these individuals and to the European Institute of Oncology in Milan or the Monzino Cardiology Centre in Milan, which share these objectives;
• the training and further training of staff assigned, even indirectly, to the medical and paramedical care and rehabilitation of people affected by cancer and cardiovascular diseases, within the limits of the matters falling within the competence of the regions in accordance with the combined provisions of Articles 14 and 35 of Presidential Decree No. 616 of 24 July 1977;
• The raising of funds to be allocated towards the achievement of the aims set out in the preceding points.
Lovable supports the Foundation’s projects as part of the ‘Follow the Pink’ initiative in aid of the IEO’s research into women’s cancers
The ultimate beneficiary of the donation is the IEO-MONZINO ETS Foundation.
The Foundation is a non-profit organisation that raises funds to contribute to training and the development of experimental clinical research.
In particular, the Foundation works to promote:
• the dissemination of knowledge regarding the causes, prevention and treatments of oncological and cardiovascular diseases, including through the conduct of biomedical and healthcare research, either directly or through third parties;
• the provision of care and physical and psychological rehabilitation for people affected by cancer and cardiovascular diseases, including through the donation of material goods both to these individuals and to the European Institute of Oncology in Milan or the Monzino Cardiology Centre in Milan, which share these objectives;
• the training and further training of staff assigned, even indirectly, to the medical and paramedical care and rehabilitation of people affected by cancer and cardiovascular diseases, within the limits of the matters falling within the competence of the regions in accordance with the combined provisions of Articles 14 and 35 of Presidential Decree No. 616 of 24 July 1977;
• The raising of funds to be allocated towards the achievement of the aims set out in the preceding points.
